When approaching the creation of this delightful brand, we turned to the secret knowledge of alchemists and were inspired by the works of the Great Paracelsus. All because we chose Mystery as the path of the brand, responding to the insights of the target audience
When we embarked on the identity, we wanted to achieve a synergy of visual and semantic language. For this purpose, we developed not only standard rules of layout and color correction but also specific coding for all brand products. As a result, the design became a full-fledged communication interface and proof of our intentions. The consumer decoded our messages and felt part of the mystery
The brand has quickly gained ambassadors worldwide, and its fans are always excited to see updates on social media. Among the brand's loyal adherents are showbiz stars, top corporate managers, and even politicians. He carefully attends major festivals and professional events
I have always personally checked and admired the quality of brand communication implementation! This is one of the contentful brands I have had the great honor of building. Thank you, Sergey and Lila, for your trust 🖤
