FUIB Bank, in collaboration with MasterCard, has a unique card for the best music festivals in the country. It is necessary to build an emotional connection with brands through a particular priority entrance for cardholders while at the same time encouraging newcomers to receive such a card. We created a digital LED arch that responded to sound and movement. As a result, she became the main subject for photos and selfies, and the bank had to issue more plastic cards because visitors completely took apart the previous ones 🚀
