Hi, I'm Mikael Karapetian. Creator, advertiser, brand strategist, screenwriter, inspirer, and just a dreamer

Please scroll down to see more of my work. This is just a tiny part of what I did, but it gives a complete picture of the range of my capabilities

Star Wars X Morshynska: Drink&Toys
A long time ago in a galaxy far, far away....  A Star Wars game for fans by a fan
Philosophical Short Film - "Possibility"
Ukrainian philosophical-psychological drama with elements of science fiction, named Possibility. The story of a young programmer and dreamer who desperately sought to reach an unprecedented goal — the creation of artificial intelligence, is now ready to have a long-awaited and decisive conversation that can permanently complete his efforts
Coca-Cola: Be Santa, share goodness
It turned out that more people wanted to share rather than receive. It's like suspended coffee but not coffee, and everything is simply more straightforward
ARTIFACTORY
The most mystical jewelry brand that masterfully balances modern art and antiquity artifacts, ultimately allowing it to be timeless ✨
Sprite: Melting of thirst?
Hot weather is an ideal time for communication of such a refresh brand
IQOS x Odesa International Film Festival
Collaboration of premium brands through experiential marketing experience
ATF Bank: Cinema Ad Block
We turned off all ads… thanks to our ads
Lok Sha: Ukrainian New Asia Noodle Brand for Foodhakers
How to create modern Ukrainian instant noodles with an Asian soul for the Zoomer generation?
Tantum Verde: World bestseller for sore throat
Localization of the brand's global advertising campaign on a completely updated creative platform
FUIB X MasterCard: Digital LED Arch
Priority entrance to festivals has never been so engaging
Kyivstar: Spread Your Wings
Special corporate event of the country's leading mobile operator for its best suppliers in the most closed and unique place
Meyhart
Georgian medical brand with European roots
Kyivstar: Light Catcher Activation
How to quickly give away mini gifts by integrating into the festival of light and talking about the product
Sprite: #HypeOasis
How the brand reaches the Zoomer generation
L'Oréal Paris: No beauty without you
Shocking to talk about the responsible use of cosmetics
Nemiroff: The Hunt is over
Wildly inky creative for INKed collection
Femibion: Is your first lullaby
You are already a mother, carrying your child like a cradle
Twiga Idea: Open if you don't have an idea
Custom business cards for Twiga Idea creative agency
Beatleap by Lightricks: PRO VS DUDE
Promotional video for social networks of a mobile application for editing and processing video
PROFOOD
Professional B2B food brand for B2C businesses
H~GUIDE: Assistant To Your Beauty
Brand strategy and identity for a small and cute beauty salon
Some interesting packaging
Tandem Art Direction with Creative Direction
Humanity: Creation of a pharmaceutical brand in Georgia
Saving the market with affordable pharmaceuticals
Stand with Ukraine
I met the terrible war in Kyiv. Without giving up hope, in the first months of the invasion, my partner and I made these posters commissioned by Ukrainian communities in the United States and Germany to raise funds and publicity ⚡️
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